Assess the financial value of your technology brand and how it can contribute to your company's performance today and in the future. Brand Valuation: Expert Strategies to Plan, Build and Leverage your Technology Brand. Celebrating uniqueness -- a core element of any brand -- is a greater part of the American experience than ever before. It can be hard to precisely measure the full value of a high-quality brand, but they are essential to any successful business venture. The value and visibility of a brand generally track with a company’s long-term financial performance. Brand Valuation is the process of measuring the specific financial contribution made by the Brand Assets. Please join us on Thursday, February 21, 2019 at 5:30 - 7:30. Presentation: Brian Buss, CFA of Nevium Intellectual Property Consultants https://www.linkedin.com/in/brianbuss/ As a valuation expert, Brian has valued copyrights, brands, patents and business interests across a wide range of industries, including: apparel, technology start-ups, aerospace, transportation and logistics, entertainment, airlines, wireless communications, education, software, not-for-profits, consumer products, agricultural technology, biotech and pharmaceuticals, sporting goods, food & beverage, publishing, furniture, construction equipment, restaurants, music, retail, and more. Q & A: Richa Nand, JD of Insight Patents https://www.linkedin.com/in/richanand/ Intellectual property and business attorney with expertise in technology law. Principal, Insight Patents, a legal and consulting firm specializing in patents, trademarks, licensing, corporate transactions and strategic business development. Refreshments will be served. ABOUT ASEI: This is a unique time in the history of ASEI. Over the last 35 years, ASEI has transformed from a local grassroots group into a national organization with multiple chapters across the United States, including Michigan, Ohio, Washington D.C., Florida, Southern California, Silicon Valley, Seattle and, now, San Diego (www.asei-usa.org). ASEI has established itself as a forum for exchanging ideas in science and technology nationwide. All ASEI chapters hold monthly Technical Talks throughout the year to foster continuous learning. Past sponsors of ASEI events include Boeing, Microsoft, Siemens and Sempra. In addition, every year, for the past 35 years, ASEI has held a National Convention. The National Conventions include multiple cutting edge technical tracks with sessions by industry executives and thought leaders. The National Conventions also include networking events, corporate excellence awards, student scholarships, evening banquets, entertainment and inspirational speakers. The ASEI So Cal chapter hosted the 2016 National Convention in Los Angeles. http://www.aseiusa.org/AdminUser/CustomPdf/20170406174717_2016_SoCal_Convention-1.pdf This convention accommodated 500 people and was covered by local and national media. ASEI San Diego’s goal is to create a national network of technology professionals and provide them with a platform for technology exchange, networking, career advancement and community service. Particularly important to ASEI San Diego is developing the next generation of scientists, engineers and technology professionals in the United States. On behalf of the entire ASEI San Diego team, we pledge to do all we can to foster the ASEI mission and accomplish our goals. We thank you in advance for your support. Best Regards, Ashish Mehta - President Richa Nand - Vice-President Ajit Kumar - Treasurer WE LOOK FORWARD TO SEEING YOU THERE! PLEASE REVIEW DRIVING DIRECTIONS BELOW: Alliant International University – Green Hall 10455 Pomerado Road San Diego, CA 92131 You will be looking for Green Hall where this event is hosted. You are looking to park in the large parking lot across from the sports center. Call Security at 858-635-4444 for directions if you get lost. PARKING IS FREE